IBM and the era of cognitive computing dav IBM CEO Ginni Rometti describes the future of business being cognitive computing – but will her customers be part of that future?
Transforming a dysfunctional company Once dominant IBM is facing another major market transition, do they have the management skills the navigate that change?
Starbucks Coffee as a digital innovator Starbucks and IBM represent two very different ways that big companies are responding to the changing digital economy.
Reading the global tea leaves What can we learn about the global economy from the world’s biggest corporation.
