What if you built a broadband network and nobody used it?

Broadband internet can only drive economic growth if society and business can embrace change

The assertion that internet connectivity drives economic growth is largely taken for granted although getting the maximum benefit from a broadband network investment may require more than stringing fibre cables or building wireless base stations.

A key document that supports the link between economic growth and broadband penetration is the International Telecommunication Union’s 2012 Impact of Broadband on the Economy report.

While the reports authors aren’t wholly convinced of the direct links between economic growth and broadband penetration, they do see a clear correlation between the two factors.

ITU Impact of broadband on the economy report 2012
ITU Impact of broadband on the economy report 2012

One of the areas that disturbed the ITU report editors were the business, government and cultural attitudes towards innovation.

The economic impact of broadband is higher when promotion of the technology is combined with stimulus of innovative businesses that are tied to new applications. In other words, the impact of broadband is neither automatic nor homogeneous across the economic system.

For South Korea, internet innovation is a problem as the New York Times reports. Restrictions on mapping technologies, curfews on school age children and the requirement for all South Koreans to use their real names on the net are all cited as factors in stifling local innovation.

In reading the New York Times article, it’s hard not to suspect the South Korean government is engaging in some digital protectionism, which is ironic seeing the benefits the country has reaped from globalised manufacturing over the last thirty years.

The problem for South Korea is that rolling out high speed broadband networks are of little use if local laws, culture or business practices impede adoption of the services. It’s as if the US or Germany built their high speed roads but insisted that cars have a flag waver walking in front of them.

Indeed it may well be that South Korea’s broadband networks are as useful to economic growth as Pyongyang’s broad boulevards just over the border.

Similar problems face other countries with Google’s high speed broadband network in the US so far not attracting the expected business take up and innovation, although it is early days yet and there are some encouraging signs among the Kansas City startup community.

In Australia, the troubled National Broadband Network has struggled to articulate the business uses for the service beyond 1990s mantras about remote workplaces and telehealth – much of the reason for that has been the failure of Australian businesses to think about how broadband can change their industries.

Like Japan’s bridges to nowhere, big infrastructure projects look good but the poorly planned ones – particularly those no-one knows how to use – are a spectacular waste of money.

Hopefully the fibre networks being rolled out won’t be a waste of money, but unless industries start using the web properly then much of the investment will be wasted.

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Telling the broadband story – the government makes its case

The minister’s office replies to my NBN criticisms and illustrates how the broadband story isn’t being told

Further to yesterday’s post about NBNCo’s inability to tell a story, I received a polite message from the long suffering staff at the Minister’s office that pointed me to some of the resources that NBNCo and the Department of  Broadband, Communications and Digital economy have posted.

Here’s the list of case studies and videos;

http://www.nbn.gov.au/nbn-advertising/nbn-case-studies/

http://www.nbnco.com.au/nbn-for-business/case-studies.html

http://www.nbn.gov.au/case-study/noella-babui-business/

http://www.nbn.gov.au/case-study/seren-trump-small-home-based-business-owner/

All of these case studies are nice, but they illustrate the problem – they’re nice, standard government issue media releases. The original CNet story that triggered yesterday’s story tells real stories that are more than just sanitised government PR.

It also begs the question of where the hell are all these people successfully using the NBN when I ask around about them?

What’s even more frustrating is the Sydney Morning Herald seems to get spoon fed these type of stories.

The really irritating thing with stories like yesterday’s SMH piece is that it’s intended to promote the Digital Rural Futures Conference on the future of farming being held by the University of New England.

Now this is something I’d would have gone to had I known about it and I’d have paid my own fares and accommodation. Yet the first I know about this conference is an article on a Saturday four days out from the event. That’s not what you’d call good PR.

The poor public relations strategies of the Digital Rural Futures Conference is a symptom of the National Broadband’s Network’s proponents’ inability to get their message out the wider public.

When we look back at the debacle that was the debate about Australia’s role in the 21st Century, it’s hard not to think the failure to articulate the importance of modernising the nation’s communications systems will be one of the key studies in how we blew it.

Despite the best efforts of a few switched on people in Senator Conroy’s office, a lot more effort is needed to make the case for a national broadband and national investment in today’s technologies which are going to define the future.

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NBNCo’s storytelling failure

Why Australia’s National Broadband Network gets bad press

One of the baffling things in reporting the Australian tech and business scene is how the National Broadband Network project manages to get such bad press.

Part of the answer is in this story about Google Fiber sparking a startup scene in Kansas City.

Marguerite Reardon’s story for CNet is terrific – it covers the tech and looks at the human angles with some great anecdotes about some of the individuals using Google Fiber to build Kansas City’s startup community.

This is the story that should have been written in Australia about the National Broadband Network.

I’ve tried.

Failing to tell the story

Earlier this year I travelled to Tasmania to speak to the businesses using the NBN and came back empty handed.

In Melbourne, I finally made it to the Hungry Birds Cafe – vaunted by the government as the first cafe connected to the NBN – to find they do a delicious bacon roll and offer fast WiFi to customers but the owners don’t have a website and do nothing on the net that they couldn’t do with a 56k modem.

I’ve found the same thing when I’ve tried to find businesses connected to the NBN – nil, nothing, nada, nyet. The closest story you’ll find to Cnet’s article are a handful of lame-arsed stories like this Seven Sunrise segment which talks about families sending videos to each other, something which strengthens the critic’s arguments that high speed broadband is just a toy.

Businesses need not apply

This failure to articulate the real business benefits of high speed broadband after four years of rolling out the project is a symptom of a project that has gone off the rails.

It’s not surprising that businesses aren’t connecting to the new network as NBNCo and its resellers have continued the grand Australian tradition of ripping off small businesses. Fellow tech blogger Renai LeMay has quite rightly lambasted the overpriced business fibre broadband plans.

Even when small business want to connect, they find it’s difficult to do. The Public House blog describes how a country pub was told the cost of a business NBN account be so high, the sales consultant would be embarrassed to reveal the price.

“The cost for exactly the same connection (and exactly the same useage) is so much higher for a business that you wouldn’t be interested.”

The whole point of the National Broadband Network is to modernise Australia’s telecommunications infrastructure and give regional areas the same opportunities as well connected inner city suburbs.

Failing objectives

If businesses can’t connect, or find it too expensive, then the project is failing those objectives. So it’s no surprise that NBNCo’s communications team can’t tell a story like Kansas City’s because there are no stories to tell.

Apologists for the poor performance of NBNCo say it’s a huge project and we’re only in the early stages. In fact we’re now four years into a ten year project and we still aren’t hearing stories like those from Kansas City.

Telling the story should be the easy part for those charged with building the National Broadband Network, that they fail in this should mean it’s no surprise they are struggling with the really hard work of building the thing.

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Can Huawei come in from the cold?

Can the Chinese communications technology vendor come in from the cold?

Last Friday the Parliamentary Joint Committee on the National Broadband Committee met in Sydney, I’ll have a story on this in tomorrow’s Business Spectator.

An interesting exchange during the meeting was  between the committee’s chair Rob Oakeshott and Mike Quigley, the CEO of NBNCo.

Rob Oakeshott: “You have advice that either as a department or a statutory body that says there are certain companies that should not be involved with the National Broadband Network build? If so, is that advice still in place?”

Mike Quigley: “Well chair, we work very closely with the appropriate government agencies in this area, obviously there are things we can and things we can’t say, but we have a very close working relationship with those entities and we obviously take their advice on things we should and shouldn’t do.”

“Their advice is still in place and we’re following it.”

I’m going to be in Melbourne tomorrow attending the Australian Davos Committee’s China Forum where, among other luminaries, the Prime Minister and various key people in the Australian-Chinese relationship will be talking.

The company in question is Chinese communications vendor Huawei and their banning from Australian contracts adds an interesting dimension to the discussion on trade relations between the two countries.

Australia has followed the US lead in blocking the Chinese communication hardware company from key contracts like the NBN on security grounds and it’s hard to see how this doesn’t test the patience of the PRC.

We’ll see how this issue plays out as it’s one that seems to be largely overlooked when we discuss trade ties and relationships with Chinese companies.

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More National Broadband woes

Australia’s National Broadband Network project hits a hiccup with installation contracts.

This is not good for the National Broadband Network project; contractor Service Stream announced it was handing back the Northern Territory rollout contracts to the Australian Security Exchange this morning.

It raises serious questions about the timetable of the project.

Service Stream advises that Syntheo, a 50/50 joint venture with Lend Lease, has reached agreement with
NBN Co to hand back the remainder of its design and construction activities in the Northern Territory. Syntheo is committed to working with NBN Co to complete its work in Western Australia and South Australia.
Given NBNCo abandoned its construction tender in April 2011 amidst hints of price fixing by contractors, this is a worrying development that indicates those ‘overpriced quotes’ may have been closer to the money after all.
I’ll be writing something up later today for IT News.

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Latently obvious – the importance of data networks

The internet of things is going to see more emphasis on reliable and fast network connections.

One of the big buzz phrases of 2013 is going to be “the internet of everything” – where machines, homes and even clothes are connected to each other.

In the near future, we’re going to be more surprised when things when things like cars, washing machines and home automation system aren’t connected each other.

To get all these things talking to each other requires reliable communications with low latency – quick response times – so technology vendors are seeing big opportunities in this area.

Last night Blackberry launched its new platform and the beleaguered handset company’s CEO Thorsten Heins was adamant in his intention to focus his business on the internet of machines where he sees connected cars and health care as being two promising areas.

Blackberry isn’t alone in this with the major communications providers and telcos all seeing the same opportunities.

Cisco has been leading with their role in ‘the internet of things’ and much of their Cisco Live conference in Melbourne two weeks was spent looking at the technologies behind this. The company estimates the “internet of everything” will be worth 144 trillion in ten years.

Rival communications provider Ericsson sees the revenue from this sector being worth $200 billion by 2017, so it’s not surprising everyone in the telecommunications industry want to get a slice of it.

The question is though how to make money from this? Most of these communications aren’t data heavy so metering traffic isn’t going to be the deliver the revenues many of these companies expect.

If offering priority services with low latency is the answer, then we hit the problem of ‘net neutrality’ which has been controversial in the past.

Whichever way it goes, businesses will want to be paying a premium to make sure their data is exchanged quickly and reliably. For many organisations data coverage and ping speeds are going to be the deal breakers when choosing providers.

The ‘machine to machine’, or M2M, internet market is something we’re going to hear more about this year. It’s clear quite a few executives are staking their bonuses on it.

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Are Small Businesses becoming Digital Roadkill?

We all agree that the internet is changing business, but how many smaller companies are prepared for the massive changes ahead?

Technology Spectator today discusses if fast broadband initiatives like the National Broadband Network will be good for all small businesses.

Andrew Twaites of Melbourne consultancy The Strategy Canvas posits that many businesses aren’t equipped to compete against  global competitors.

The additional competitive pressures that the NBN rollout is likely place on segments of the small business sector that have to date enjoyed a degree of natural protection as a result of their customers’ inability to access super-fast broadband.

Once that natural protection falls away, many small businesses will for the first time be exposed to competition from interstate and overseas businesses

This is a very good point; many small businesses are transaction based service providers who can be easily replaced by lower cost overseas companies, particularly now foreign suppliers are easily accessible through services like O-Desk and Freelancer.com.

Every time I see Freelancer.com’s CEO Matt Barrie talk to a small business audience, I’m surprised the room doesn’t lynch him as he’s describing how their businesses are threatened species and many are living on borrowed time.

One of the reasons why small businesses are threatened is because they are under-capitalised, many simply can’t invest in the technology or training they need to compete.

There’s also a reluctance to embrace technology, that half of all small businesses – in the US, the UK or Australia – don’t have even a basic website.

On a recent holiday in Northern NSW, I checked dozens of tourism businesses’ online presences. Few had a website and almost none had bothered filling in their Google Places profiles, let alone set up social media presences.

Yet almost all of their new customers are looking for them on the web, increasingly through mobile devices or social media services where they are invisible.

Not having a website, local listing or Facebook page are trivial things; but the fact that most businesses haven’t done the basics doesn’t bode well as the speed of commerce accelerates over the rest of this decade.

That many small businesses will be put out of business by today’s changes isn’t unprecedented – blacksmiths were out of job shortly after the motor car rolled out and whale oil manufacturers by gas and then electric lighting.

As Andrew points out, we assume ‘creative destruction’ just disrupts big incumbent corporation. In reality it’s the little guys who feel more pain than insulated executives of big business.

Many of us little guys are going to have to start thinking about adapting to very changed times, the risks of being digital roadkill are real.

Doll roadkill image courtesy of Pethrus through WikiMedia

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